Welcome to Yuppie Socks.

My personal, e-commerce product and brand project.

“Allow me to introduce you to, Yuppie Socks!”

What started out as a fun, brand project, quickly turned into a successful small business. While working at Wells Fargo in 2016 I observed a number of young men wearing, what looked like, their dad’s dress socks – plain black, tan, white socks with black shoes. They were in desperate need for a sock drawer refresh.

So being the entrepreneurial business man I am, I decided to change the local sock game by created a boutique product, with a fun brand persona. Introducing, Yuppie Socks.